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Business Tips

How In Person Sales Can Dramatically Increase Your Profits

By Mark Rossetto In any business, there are two main ways to generate more revenue – you either increase your volume and take on more clients or you increase your prices. As a photographer, increasing your volume means booking in more sessions and shooting more. Now that may be the

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Business Tips

Slideshows For Photographers

By Miranda Hayek Visual art is one of the most impactful and influential means to bring change in our world. Now more than ever, as artists we have an opportunity and often responsibility to share hope, give testament to events, evoke action and bring awareness to causes and needs in

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Business Tips

You Are A Professional Photographer

By Bernie Griffiths So why do you want to have your own photography business? Do you like the thought of having more spare time? How about just working the hours that you want? Having a holiday whenever you feel like it? Having freedom? Making a great income? Working the hours

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Business Tips

5 Tips to Increase Wedding Averages with Album Sales

By Jeff Poole Every wedding is different. And yet, as photographers, our approach to them is often the same, dictated by our own predispositions. These predispositions cause us to miss important images and important stories that could be costing us in sales and referrals. We often see two common types

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Business Tips

Failure Can Be Your Friend

By Mark Lait Google has had a success rate of about 1% for the successful products they have bought to the market, that means that around 99 times out of a hundred, the things they have tried, failed and they stopped doing them. Can you imagine how much it costs

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