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GIP Blog

We believe that education is the key to success! Feel free to browse articles by photographers, business coaches & of course us.

35 Expert Marketing Ideas to Stand Out in an Oversaturated Market

By Mark Rossetto Are you tired of losing money because you don’t stand out in your market? Are you getting left behind by your competitors? Getting the attention of clients
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5 Tips to Increase Wedding Averages with Album Sales

By Jeff Poole Every wedding is different. And yet, as photographers, our approach to them is often the same, dictated by our own predispositions. These predispositions cause us to miss
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Failure Can Be Your Friend

By Mark Lait Google has had a success rate of about 1% for the successful products they have bought to the market, that means that around 99 times out of
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Get out of your own way! Stop thinking like a photographer and start thinking like a business owner

By Johl Dunn The most common problem or block I typically see with my clients is that they are too heavily in the mindset of being a photographer/artist and not
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How In Person Sales Can Dramatically Increase Your Profits

By Mark Rossetto In any business, there are two main ways to generate more revenue – you either increase your volume and take on more clients or you increase your
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Slideshows For Photographers

By Miranda Hayek Visual art is one of the most impactful and influential means to bring change in our world. Now more than ever, as artists we have an opportunity
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